Your ongoing ecommerce analytics partner
The senior analyst your team can’t justify hiring full-time.
A monthly partnership: prioritized analyst time, working sessions with your team, and someone to call when the decision can’t wait for the next report.
I run a small number of partnerships at a time. We’ll talk before either of us commits.
The decisions don’t wait for the quarterly review.
The promo is underperforming and someone has to decide today whether to kill it. The budget meeting is Thursday and the channel mix question is back. The CEO forwarded a benchmark report and wants to know why your numbers look different.
Your team can pull the data. What they can’t always do is read it under pressure — separate the signal from the noise, say what it means, and defend the call. That’s a senior analyst’s job. And a good one costs more than the role you have budget for, takes six months to hire, and gets bored once the interesting problems are solved.
So the decisions get made the old way: experience, instinct, and whoever argues best in the meeting.
What lands on my desk
A sample of what partnership months actually contain:
The monthly read
The questions every monthly read answers: what moved? why? what do we do about it? Product, category, channel, conversion — in a format your Monday meeting can run on.
The decision that came up Tuesday
Kill the promo or extend it? Shift the budget or hold? Real dip or tracking artifact? Asked on a call, answered with data, decided that week.
The working session
Your team brings the question, we work it live in your data. They get the answer and the method — so over time they need me less for the routine reads. That's by design.
The deeper question
Some months surface a project-sized question. We scope it inside the partnership or as its own engagement — whichever costs you less.
The board number
When finance, marketing, and the deck each say something different, someone has to own the one version of the truth. That's me.
What you get
How it works
Scoping · one call
We size the partnership to your situation: how much analyst time, what cadence of sessions, what the first quarter should prioritize. One-page agreement, monthly invoice.
Month one · the baseline
I get into your data and your context — what’s measured, what’s trusted, what decisions keep recurring. By the end of month one you have the first monthly read and a prioritized view of what deserves attention.
Every month after · the rhythm
The read, the sessions, the access in between. Priorities reset monthly. We review the shape of the partnership quarterly — and it only continues if it’s earning its keep.
Who it's for / Who it's not for
Why me
I do this job inside an ecommerce team every day. The monthly reads, the Tuesday decisions that can’t wait, the board number nobody else will own. A partnership is that analyst, on your team’s side of the table, for a fraction of the headcount.
16+
years in digital marketing
10+
years in ecommerce analytics
14+
markets across EU & US
FOCUS
Ecommerce · Hospitality
Common questions
What does it cost?
Scoped to your situation — it depends on how much analyst time the partnership carries and the cadence your team needs. You’ll have the number after the intro call, in a one-page agreement. Monthly invoice, no annual lock-in.
What’s the commitment?
Monthly, reviewed quarterly. If it stops earning its keep, we end it — I’d rather free the slot for a team that needs it than invoice one that doesn’t.
How is this different from a project?
A project closes one question and ends. A partnership is for the questions that don’t stop coming — a standing rhythm instead of a scoped sprint. Most partnerships grow out of a project, once the team has seen how the work lands.
Do we need to have done the audit or a project first?
No — but your data needs to be trustworthy, or the partnership spends its first months doing audit work at partnership prices. If the numbers are shaky, start with the audit; it’s the cheaper path to the same place.
How much of my team’s time does it take?
The working sessions — typically one or two a month — plus whoever owns the Monday meeting reading the monthly read. The partnership should give your team time back, not take it.
Can you also manage our campaigns?
No. I’m the analyst on your side of the table — the one checking whether the campaigns are working, not the one running them. That separation is part of the value.
A senior analyst on your team’s side of the table.
I run a small number of partnerships at a time — the depth is the point. If the rhythm of decisions at your brand is outrunning your reporting, let’s talk.