Ecommerce analytics consultant
Your data should be giving you decisions. It isn't.
I help Heads of Ecommerce and CMOs at €1M+ brands turn messy data into decisions their team can execute. Clean tracking, fixed attribution, the rest follows.
Why work with me
I work inside ecommerce teams, not from the outside. I know what messy Google Analytics looks like, why attribution breaks, and how to get a team from data to decisions.
LinkedIn for the full picture: current role, certifications, 16 years in digital.
How I can help
Three ways to work together. Most teams start with the audit, expand into a project and then graduate to partnership.
Tracking & Data Audit
Trustworthy data foundation your team can act on.
A full audit of your tracking setup: GA4, GTM, server-side, CAPI, consent. I find where the data is wrong and what it’s costing you.
You leave with a prioritized fix list your team (or mine) can execute.
5 days · €1,500 fixed
Analytics Project
One commercial question, answered with your data.
When the tracking is clean but the decision isn’t — which channels actually pay back, where the funnel is leaking, what your reporting should really surface — we scope it as a single project. You get the analysis, the recommendation, and the next move.
How most teams work with me
- Start with a Tracking & Data Audit
- Expand into an Analytics Project
- Graduate to an ongoing Partnership
Analytics Partnership
The senior analyst your team can't justify hiring full-time.
Monthly retainer with prioritized analyst time, working sessions with your team, and ongoing access for the decisions that come up between them. The output isn’t reports — it’s the next move on the next call.
CASE STUDY
Lisbon boutique hotel chain · Hospitality
How a reservation funnel audit uncovered hidden revenue for a boutique hotel chain.
Problem
The hotel's online booking engine had healthy traffic but poor conversion. Ancillary services (spa, in-room services, transfers) were barely selling despite being profitable margin drivers.
What I did
A full audit of the reservation journey identified key drop-off points across the booking flow. Data-driven changes to the funnel resulted in measurable improvements across both conversion and ancillary revenue.
Result
Overall conversion rate improved by +0.3pp. Ancillary services uptake also increased significantly (including in-room extras and add-ons) driving average order value up as a result.
Reservation conversion rate
Free for ecommerce teams
Tools and content I’ve built for ecommerce teams. Free to use.
Ecommerce analytics audit checklist
The checklist I run before every client engagement. Find your tracking gaps.
Working with a limited number of ecommerce teams this quarter.
If you want clarity on your data and a partner who’ll help you act on it — let’s talk.