Free ecom analytics tools, dashboards & checklists
These are the tools I actually use inside ecommerce teams — not lead-magnet fluff. An A/B test idea generator that suggests tests based on where users drop off, ready-to-use dashboard templates for channel and conversion reporting, and an ecommerce analytics audit checklist for finding what’s broken in your tracking before it costs you decisions.
All free, no signup wall on the tools themselves.
Ecommerce analytics audit checklist
A step-by-step checklist to find what's broken in your analytics setup before it costs you decisions. Read it free, no signup.
Open the checklist →Ecommerce dashboard templates
Ready-to-use Data Studio dashboards covering channel performance, conversions, and commercial reporting.
Get the templates →A/B test idea generator
Out of test ideas? Get data-driven suggestions based on where your users drop off in the funnel.
Try the tool →Why these are free
Most ecommerce teams are making decisions on data they don’t fully trust. A broken GA4 setup, attribution that doesn’t reconcile, dashboards nobody reads. These resources help you spot the problems yourself. When you want them fixed properly — prioritized and costed — that’s what the Tracking & Data Audit is for.
Let's work together
I partner with a limited number of ecommerce teams each quarter. If you want clarity on your data and a partner who’ll help you act on it – let’s talk.