GA4 & ecommerce tracking audit
The audit that tells you which numbers to trust.
5 business days. I go through your tracking stack and tell you what’s broken, what it’s costing you, and what to fix first. You walk away with a prioritized list your team can execute.
5 business days · €1,500 fixed
You can feel something’s off in the numbers
GA4 says one thing. Your store platform says another. The paid teams swear their ROAS is real. The board wants to know which channels are actually paying back — and you can’t give a confident answer, because the data underneath the question is a mess.
Maybe your tracking was set up three years ago and nobody’s touched it since. Maybe an agency built it and you’ve never been sure it was right. Or iOS quietly killed half your attribution and you don’t know how much.
You don’t need another strategy deck. You need to know which of your numbers are real before you spend another quarter making budget decisions on top of them.
What it is
A senior analyst going through your tracking the way an in-house team would — if you had one.
I spend 5 business days inside your GA4, GTM, server-side container, CAPI integrations, and consent setup. Finding what’s broken, ranking it by what it’s costing you the most, and writing it up so your team can act on it.
The output isn’t a slide deck. It’s a working document.
Who it's for / Who it's not for
What I find
A short version of what shows up in most audits I run:
Every audit is different. Some teams have three of these problems. Some have all seven plus things I’ve never seen before. The audit tells you exactly which ones you have.
What you walk away with
Sample deliverable — REDACTED
How it works
Kickoff call · Day 0
We confirm scope and access. You receive a one-page SOW and invoice. Pay 50% to start.
The audit · Days 1 - 4
I work through your tracking stack, document findings, validate against your source of truth, and build the prioritized fix list.
Delivery · Day 5
You receive the fix list, executive summary, and a 30-minute walkthrough call with your team. Final 50% on delivery.
Why me
This isn’t an agency selling you the next engagement. It’s the same senior analyst your in-house team wishes they had — running an audit the way one would internally, without the politics of being internal.
16+
years in digital marketing
10+
years in ecommerce analytics
14+
markets across EU & US
FOCUS
Ecommerce · Hospitality
Common questions
How much access do you need?
Admin on GA4, edit access on GTM (web and server containers if you have one), read access on your ad platforms. We confirm exactly what’s needed on the kickoff call.
What if you don't find anything?
I always find something. In 10+ years of auditing tracking setups, I’ve never opened a GA4 property that was 100% correct. If your setup is in unusually good shape, the fix list will be short and the audit will surface optimization opportunities instead. You still get the executive summary and the walkthrough.
Do you implement the fixes too?
Not as part of the audit — the audit is diagnosis, not implementation. Most teams execute the fix list with their internal dev team or agency. If you want me to handle implementation, we scope that after delivery as a separate engagement.
What if my GA4 is set up by an agency?
That’s common and not a problem. I’ll need the agency to grant access, or you can grant it on their behalf. The audit will tell you, factually, whether their setup is solid or needs work. I don’t have a relationship with any agency — my findings are independent.
What does payment look like?
50% on SOW signature, 50% on delivery. Bank transfer or Stripe Invoice link. EU VAT handled correctly. NDA available on request.
Stop guessing whether your data is right.
5 business days. €1,500. A prioritized fix list your team can act on Monday morning.