How I can help
First the data you can trust. Then the decisions you can defend.
Three ways in: audit, project, partnership. Each one ends in a move your team can make, not a report they’ll file.
By the numbers
16+
years in digital marketing
10+
years in ecommerce analytics
14+
markets across EU & US
FOCUS
Ecommerce · Hospitality
How most teams work with me
Most teams start with the audit, expand into a project, and graduate to partnership. The audit makes your data trustworthy. Trustworthy data makes the analysis worth doing. And once the analysis is driving decisions, the partnership keeps it going. Most teams move up one tier at a time — but you can start wherever your data already is.
START WITH…
5 days · €1,500 fixed
Tracking & Data Audit
Trustworthy data foundation your team can act on.
A full audit of your tracking setup: GA4, GTM, server-side, CAPI, consent. I find where the data is wrong and what it’s costing you. You leave with a prioritized fix list your team (or mine) can execute.
BEST FOR
Teams that need to trust their data before making big decisions.
WHAT'S INCLUDED
- Full GA4 property audit: events, conversions, filters
- GTM container review: tag firing, triggers, consent
- Server-side tracking and CAPI setup check
- Attribution and channel grouping check
- Funnel tracking validation
DELIVERABLE
Audit report with a prioritized fix list and recommendations — a working document, not a deck.
OUTCOME
A tracking setup you can trust, and a clear picture of what was broken, what it’s costing you, and what to fix first.
EXPAND INTO AN…
4-12 weeks p/ project
Analytics Project
One commercial question, answered with your data.
When the tracking is clean but the decision isn’t – which channels actually pay back, where the funnel is leaking, what your reporting should really surface – we scope it as a single project. You get the analysis, the recommendation, and the next move.
BEST FOR
Teams that feel budget is being wasted but can’t pinpoint where, or any single decision your data should be answering and isn’t.
WHAT A PROJECT LOOKS LIKE
- Channel payback: which channels actually pay back, by contribution and margin, not just last-click ROAS
- Funnel leakage: where the funnel is leaking, what it’s worth, and what to fix first
- Reporting that decides: what your reporting should surface so meetings end in decisions, not more questions
DELIVERABLE
The analysis, the recommendation, and the next move in a format your team will actually use.
OUTCOME
One question closed with numbers your team trusts, and a clear next move your team can execute.
GRADUATE TO A…
Monthly cadence
Analytics Partnership
The senior analyst your team can’t justify hiring full-time.
Monthly retainer with prioritized analyst time, working sessions with your team, and ongoing access for the decisions that come up between them. The output isn’t reports – it’s the next move on the next call.
BEST FOR
CMOs and Heads of Ecommerce who want senior analyst depth on tap – without the headcount conversation.
WHAT'S INCLUDED
- Prioritized analyst time every month
- Working sessions with your team
- Regular commercial reporting: product and category performance, conversion trends, campaign impact
- Ongoing access for the decisions that come up between sessions
DELIVERABLE
A reporting cadence your team runs on – and an analyst in the room when the decision is being made.
OUTCOME
Your team stops debating the data and starts deciding with it.
Common questions
How long does an engagement take?
The audit is 5 business days, fixed. Projects run 4-12 weeks depending on scope. Partnerships are monthly.
Do you work remotely?
Yes! I work with ecommerce teams across Europe and beyond. Time zones, tools, async communication, all sorted.
What can I expect from working together?
A clear picture of where your data stands, where revenue is leaking, and what to do about it. No vague recommendations, everything I deliver is tied to a commercial decision your team can act on.
What if I just need a one-off project?
Most teams start with the audit – fixed scope, fixed price, five days. It’s the fastest way to see how we work and what’s worth doing next.
How do I get started?
Book a 20-min intro call here.
Let's turn your data into decisions.
I take on a limited number of clients each quarter. If the timing is right – let’s talk.