Executive Ecommerce Overview
Five dashboards. Five questions your team keeps asking.
Ready-to-use Data Studio templates built on GA4. Copy one into your account, connect your data, and you’re reporting in minutes — no setup, no cost.
What happened this week and is it up or down?
Revenue, orders, average order value, conversion rate and sessions, each against the prior period. The one screen leadership can read in thirty seconds.
Channel Performance
Which channels actually pay back?
Revenue and conversion rate by channel, split by new versus returning visitors. Built to show which acquisition earns its budget — not which one drives the most traffic.
Conversion Funnel
Where is the journey breaking?
View item, add to cart, begin checkout, purchase — with the drop-off at every step and a device split. It renders the leak you’re already paying for.
Product Performance
Which products carry the revenue, and which are quietly failing?
Top sellers by revenue alongside the diagnostic view: high-traffic products that don’t convert, and average order value by product. A merchandising and pricing read in one place.
Customer & Retention
How much of your revenue is repeat business?
New versus returning revenue, repeat-purchase rate, and the share of revenue coming from returning buyers. The retention picture GA4 buries by default.
These dashboards show you where.
They won’t tell you why your best-performing channel stopped paying back, or what to change to fix the leak.
That’s the analysis — and that’s a conversation.
That’s the analysis — and that’s a conversation.
Want to know what the numbers are telling you?
Twenty minutes, no pitch. Bring a dashboard that doesn’t add up and we’ll talk through it.
A dashboard rendering half-empty isn’t the template — it’s your tracking. The audit fixes that.